Digital Marketing Executive

Digital Marketing Executive – Key Responsibilities

• Develop and implement digital marketing campaigns
• Plan, execute, and optimize online marketing strategies across channels (Google, Facebook, Instagram, LinkedIn, etc.)
• Manage social media platforms
• Create, schedule, and post engaging content
• Monitor performance and engagement metrics
• Respond to messages, comments, and customer inquiries
• Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
• Optimize website content for search engines
• Conduct keyword research and competitor analysis
• Run Google Ads and monitor campaign performance
• Email Marketing
• Design and send newsletters and promotional emails
• Track open rates, click-through rates, and conversions
• Website Management
• Update website content regularly
• Work with web developers/designers for technical updates
• Ensure user experience (UX) and mobile optimization
• Content Creation & Management
• Create engaging copy, graphics, and video content for digital campaigns
• Coordinate with designers and content writers
• Analytics and Reporting
• Use tools like Google Analytics, Meta Business Suite, etc.
• Monitor campaign performance and prepare reports
• Suggest improvements based on data insights
• Collaborate with internal teams
• Work closely with sales, design, and product teams to align marketing efforts with business goals
• Stay updated on industry trends
• Keep up with the latest digital marketing trends, tools, and best practices

Job Types: Full-time, Permanent