Digital Marketing Executive

Job Description

We are looking for a creative and results-driven Social Media Marketing Specialist to manage and grow our brand presence across multiple platforms. This role will focus on creating engaging content, running paid campaigns, and building meaningful connections with our audience while supporting overall digital marketing goals.

Key Responsibilities

• Content Creation & Management: Develop, schedule, and publish engaging posts across platforms (Facebook, Instagram, Threads, TikTok, Pinterest, LinkedIn, Twitter/X, etc.).
• Campaign Management: Plan and execute paid social media advertising campaigns to increase brand awareness, generate leads, and drive conversions.
• Community Engagement: Monitor comments, messages, and mentions; respond promptly to build relationships and improve customer experience.
• Analytics & Reporting: Track KPIs (engagement, reach, followers, CTR, conversions), analyze performance, and prepare monthly reports.
• SEO & Ads Support: Collaborate with the digital marketing team to integrate social strategies with SEO and paid advertising campaigns.
• Trend Monitoring: Stay updated on platform updates, trending content, and competitor strategies to keep campaigns relevant.
• Brand Voice: Ensure consistency of messaging, tone, and visual identity across all channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 1–3 years of experience in social media management or digital marketing.
• Proficiency in Google Analytics, Google Ads, SEO tools, and social media ad platforms.
• Strong understanding of major platforms: Facebook, Instagram, Threads, TikTok, Pinterest, LinkedIn, and Twitter/X.
• Familiarity with social media tools (Hootsuite, Buffer, Sprout Social, Later, etc.).
• Strong writing, storytelling, and content creation skills.
• Ability to analyze data and optimize campaigns for better ROI.

Job Type: Full-time

Pay: AED2,000.00 - AED3,000.00 per month