Digital Marketing Executive

Job Description: Digital Marketing Executive

Location: Mumbai (Work From Office)

Working Days : Monday to Friday

Role Overview

We are seeking an experienced Digital Marketer who will be responsible for managing and optimizing large-scale digital campaigns across Meta and Google platforms. The ideal candidate should have hands-on experience in handling monthly budgets of ₹30 Lakhs+, driving ROI-focused campaigns, and finalizing creatives using both traditional and AI-powered tools.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube).
• Manage a monthly budget of ₹30 Lakhs+ with accountability for ROI and CPL targets.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Business Manager, and other tracking platforms.
• Conduct A/B testing of ad creatives, landing pages, and audience segments to maximize efficiency.
• Collaborate with creative & content teams, while also using AI tools for content generation and design, to finalize ad creatives and campaign material.
• Stay updated with industry trends, algorithm changes, and new platform features to ensure campaigns remain competitive.
• Provide weekly and monthly performance reports with actionable insights.

Requirements

• 3–4 years of proven experience in performance marketing/digital marketing.
• Hands-on experience managing large budgets (₹20–30 Lakhs+ per month).
• Strong knowledge of Meta Ads Manager & Google Ads platforms.
• Proficiency in Google Analytics, Tag Manager, and performance tracking tools.
• Experience with AI-based content generation (text, creatives, video) and design tools (e.g., Canva, Figma, Adobe Suite, etc.).
• Ability to independently finalize campaign content with a creative eye.
• Analytical mindset with the ability to interpret data and generate insights.
• Excellent communication and teamwork skills.

Job Type: Full-time

Pay: ₹500,000.00 - ₹720,000.00 per year

Work Location: In person