Digital Marketing Executive

Job Title: Digital Marketing Executive

Job Location: Byculla

Company Summary:

We at Bombay Tools are leaders in Safety Tools & Equipment. Our unique product range has seen tremendous growth in the last few years. We are seeking a talented and experienced Digital Marketing Specialist to join our dynamic marketing team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various platforms. You will play a crucial role in driving brand awareness, generating leads, and enhancing our online presence

Company Website:

https://thebombaytools.com/

Job Role:

• Develop and execute digital marketing strategies to achieve business objectives and targets.
• Manage and optimize digital marketing campaigns across various platforms, including search engines, social media, email, and display advertising.
• Conduct market research to identify trends, insights, and opportunities for campaign optimization.
• Collaborate with cross-functional teams to create engaging content for digital channels.
• Monitor and analyze the performance of campaigns, generate reports, and provide recommendations for improvement.
• Stay up to date with the latest digital marketing trends, tools, and technologies.
• Manage the company's website, ensuring its effectiveness and user experience.
• Implement SEO strategies to improve organic search rankings and website visibility.
• Utilize analytics tools to track website traffic, user behavior, and conversion rates.
• Manage social media accounts, including content creation, scheduling, and community engagement.
• Coordinate with external agencies, vendors, and partners to execute digital marketing initiatives.
• Monitor and manage online reputation through reviews, ratings, and customer feedback.
• ·Support the sales team by providing required marketing collaterals, presentations, and campaign materials.
• Take ownership of ad-hoc digital initiatives and cross-departmental projects that contribute to brand visibility, lead generation, and business growth beyond standard digital marketing tasks.

Candidate Criteria:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven work experience as a Digital Marketing Executive or in a similar role.
• Strong knowledge of digital marketing concepts, platforms, and tools.
• Proficiency in Google Analytics, AdWords, and social media advertising platforms.
• Experience in SEO, content marketing, email marketing, and lead generation.
• Familiarity with website analytics tools (e.g., Google Analytics, Google Search Console).

Job Types: Full-time, Permanent

Pay: From ₹25,000.00 per month

Work Location: In person