Digital marketing executive

1. Strategy & Planning

• Develop, implement, and manage digital marketing strategies aligned with company objectives.
• Conduct market research and competitor analysis to identify opportunities.
• Set KPIs, goals, and performance benchmarks for digital campaigns.

2. Website & SEO Management

• Manage and optimize the company website for user experience and SEO.
• Implement on-page and off-page SEO strategies to increase organic rankings.
• Monitor website analytics and improve conversion rates.

3. Social Media Marketing

• Create, manage, and grow the company’s presence across Facebook, Instagram, LinkedIn, YouTube, and X (Twitter).
• Develop engaging content strategies, campaigns, and creatives.
• Run paid ad campaigns on social platforms to boost reach and leads.

4. Paid Advertising (PPC & Display Ads)

• Plan and execute Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Optimize ad performance to maximize ROI and lead quality.
• Monitor budgets and adjust bids for better conversions.

5. Content Marketing

• Coordinate the creation of blogs, infographics, videos, and case studies.
• Ensure all content is SEO-friendly and aligned with business objectives.
• Build and manage email marketing campaigns to nurture leads.

6. Analytics & Reporting

• Track, analyze, and report on campaign performance using Google Analytics, Search Console, and other tools.
• Present insights and recommend data-driven improvements.

7. Lead Generation & Sales Support

• Drive qualified B2B leads through inbound and outbound digital campaigns.
• Collaborate with the sales team to convert leads into business opportunities.
• Manage CRM data and optimize customer acquisition funnels.

Job Type: Full-time

Pay: ₹25,600.00 - ₹30,000.00 per month

Application Question(s):

• What is your current location?
• What is your your inhand salary?
• What is your notice period?

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person