Digital Marketing Executive

Job Purpose
To drive forward TAG Dynamics digital presence by developing, executing, and optimizing innovative marketing campaigns that integrate AI tools and emerging digital trends. This role will be pivotal in growing the brand globally through data driven strategies while remaining agile and responsive to the rapidly evolving digital marketing landscape. Joining a small, dynamic team, the Digital Marketing Executive will contribute to high impact campaigns that blend creativity, performance marketing, and next generation technology.

Role and Responsibilities

• Plan and execute digital marketing strategies across web, search, social, and email using automation and AI assisted tools
• Analyze performance metrics to optimize campaigns and recommend growth strategies
• Create and manage content calendars with a focus on digital storytelling, paid ad creatives, and dynamic content powered by AI
• Stay ahead of digital marketing trends including generative AI, personalized customer journeys, and performance optimization
• Collaborate closely with Sales and R and D to align campaigns with commercial and innovation objectives
• Manage and improve the website ensuring optimized SEO and user experience
• Contribute to marketing innovation by testing new tools, channels, and strategies regularly
• Support lead generation efforts and campaign analytics across all digital touchpoints
• Authority to initiate, pause, and optimize digital ad campaigns
• Recommend and evaluate new digital tools, platforms, or marketing technologies
• Coordinate with external agencies and freelancers if required

Qualifications and Other Requirements
Education: Bachelors degree in Marketing, Digital Media, Communications, or equivalent. A certification or demonstrable understanding of AI in marketing is a plus
Training: Training in digital advertising platforms. Strong with SEO or SEM, HubSpot, and Google Analytics
Bonus: Exposure to AI platforms