Digital Marketing Executive

Job Description:

Company name: Capace Software Pvt Ltd

Job Title: Digital Marketing Executive

Location: J. P. Nagar, Bengaluru, Karnataka
Employment Type: Full-time
Salary: Up to ₹5,00,000 per year

Job Summary:

We are seeking a creative, data-driven Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns that promote our brand, products, and services. You will play a key role in increasing brand awareness, driving traffic, and generating leads through various digital channels.

Key Responsibilities:

• Plan and execute digital marketing strategies across multiple channels (SEO, SEM, email, social media, display advertising, etc.)
• Manage and optimize PPC campaigns (Google Ads, Bing Ads, social media ads)
• Conduct keyword research and implement SEO best practices to improve organic search rankings
• Develop engaging content for digital platforms including blogs, landing pages, emails, and social media
• Monitor and analyze campaign performance using tools like Google Analytics, Google Tag Manager, and social media insights
• Track key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and make data-driven decisions
• Manage and grow social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Collaborate with designers, developers, and content creators to ensure brand consistency across all channels
• Stay updated with the latest digital marketing trends, tools, and best practices
• Assist in website management including content updates, SEO audits, and UX improvements

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 1–3 years of experience in digital marketing or a similar role
• Hands-on experience with SEO, SEM, Google Ads, Google Analytics, and email marketing platforms
• Proficiency in social media platforms and management tools (e.g., Hootsuite, Buffer)
• Strong written and verbal communication skills
• Analytical mindset with attention to detail
• Basic knowledge of HTML/CSS and website CMS (e.g., WordPress) is a plus
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Job Type: Full-time

Pay: ₹300,000.00 - ₹500,000.00 per year

Work Location: In person