Digital Marketing Specialist (E-Commerce)

Digital Marketing Specialist (E-Commerce)

We are looking for a results-driven Digital Marketing Specialist with proven experience in managing and scaling e-commerce stores. This role is ideal for someone who thrives on data, performance, and growth, with hands-on expertise in Meta and Google Ads.

Key Responsibilities

• Manage and optimize paid campaigns across Meta Business (Facebook & Instagram Ads) and Google Ads.
• Conduct ongoing performance analysis and implement optimizations to maximize ROI.
• Drive strategy and execution across e-commerce funnels, retargeting, and conversion optimization.
• Collaborate with the wider team to support the overall growth strategy of the e-commerce business.
• Stay up to date with industry trends, new tools, and platform updates to maintain a competitive edge.

Requirements

• Minimum 2+ years of hands-on experience managing and scaling campaigns on Meta and Google Ads.
• Strong understanding of e-commerce funnels, tracking, pixel/server-side tracking, and attribution models.
• Demonstrated success in scaling ad performance and achieving measurable results.
• Analytical and data-driven mindset, with the ability to turn insights into actionable strategies.
• Excellent communication skills and a proactive, self-starter attitude.

Nice to Have

• Experience with Shopify or other e-commerce platforms.
• Familiarity with email marketing, CRO, and SEO fundamentals.
• Knowledge of analytics platforms such as GA4, Looker Studio, or similar.

Job Type: Full-time

Pay: Rs100,000.00 - Rs200,000.00 per month

Experience:

• Digital Marketing: 3 years (Required)
• Google Ads: 2 years (Required)
• Facebook Ads: 2 years (Required)

Location:

• Lahore (Required)

Work Location: Remote