Digital Marketing Executive

1. Digital Campaign Management

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  Plan, execute, and manage digital marketing campaigns across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn, and others.

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  Monitor and optimize campaigns to ensure maximum ROI.

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  Develop and manage SEO/SEM strategies to increase organic traffic and search rankings.

2. Social Media Management

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  Manage the company’s social media presence on platforms such as LinkedIn, Instagram, Facebook, Twitter, and YouTube.

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  Create and schedule engaging content to grow followers and engagement.

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  Track and analyze performance metrics, preparing monthly reports.

3. Content & Email Marketing

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  Coordinate with the content team to produce high-quality digital content (blogs, videos, infographics, etc.).

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  Plan and execute email marketing campaigns for lead nurturing and retention.

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  Monitor and report email performance metrics (CTR, open rate, conversions).

4. Website & Analytics

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  Work with developers/designers to maintain and improve website UX and landing pages.

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  Use analytics tools (Google Analytics, Search Console, etc.) to measure site performance.

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  Generate insights and make data-driven recommendations for campaign improvements.

5. Brand & Collaboration

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  Support the marketing team in brand positioning and online reputation management.

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  Collaborate with internal teams (sales, product, design) to align marketing activities with business objectives.

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  Stay up to date with the latest digital trends and technologies.

Requirements

• 1–3 years of experience in digital marketing or a similar role.

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  Hands-on experience with Google Ads, Meta Business Suite, SEO tools (Ahrefs, SEMrush, Moz), and Google Analytics.

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  Strong understanding of social media marketing, PPC, and content marketing.

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  Excellent communication, analytical, and multitasking skills.

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  Creative thinker with attention to detail and a data-driven mindset.