Digital Marketing Executive

Job Summary:

We are looking for a creative and data-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and optimizing our online marketing campaigns across various digital channels to drive brand awareness, customer engagement, and lead generation.

Key Responsibilities:

1. Digital Campaign Management

• Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other platforms.
• Manage SEO/SEM, PPC, email marketing, and social media advertising.
• Monitor and optimize campaign performance to maximize ROI.

2. Social Media Marketing

• Develop engaging content for social media platforms.
• Manage and grow the brand’s social presence through regular posting, community management, and influencer collaborations.
• Analyze social media metrics and recommend improvements.

3. Content Marketing

• Coordinate with content creators and designers to produce blogs, videos, infographics, and other digital assets.
• Ensure content aligns with brand tone and SEO best practices.

4. Analytics & Reporting

• Track, analyze, and report key performance indicators (KPIs) such as traffic, engagement, conversion rates, and ROI.
• Use tools like Google Analytics, Google Search Console, and Meta Insights to generate actionable insights.

5. Website & SEO Management

• Optimize website content for SEO and user experience.
• Work with the web development team to ensure best practices in site structure and performance.

6. Email & CRM Marketing

• Create and execute email marketing campaigns to nurture leads and retain customers.
• Manage subscriber lists and segmentation through CRM systems.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person