Digital Marketing Executive

Moka & Co. is looking for an experienced digital marketer who can plan and manage all of our digital marketing channels and campaigns. You will r contribute to the organization’s marketing strategy to increase customer sales and engagement.

Responsibilities:

· Developing and executing the organization’s annual digital marketing plan, including PPC, SEO, Social Media, Affiliates and Display/Re-targeting

· Devising innovative digital marketing campaigns, that feed into the organization’s overarching marketing strategy

· Creating engaging digital content that increases customer engagement and enhances the organization’s online brand

· Implementing strategies to drive traffic to the organization’s website, including SEO and PPC

· Creating and implementing a social media policy and framework for the organization

· Moderating all social media platforms including Twitter, Instagram and Facebook etc.

· Managing the digital marketing budget, including allocating budgets across different channels and platforms

· Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs

· Working closely with colleagues in sales and IT to ensure all activity is integrated

Candidate requirements

· Proven experience managing a digital marketing function for an organization

· Strong track record implementing successful digital marketing campaigns

· Experience using content management systems

· Knowledge of website analytics tools, for example Google Analytics

· Experience in setting up and optimizing Google AdWords campaigns

· Bachelor's degree in marketing or business

Desirable:

· Experience using Adobe Creative Suite

· Working knowledge of HTML, CSS, and JavaScript

Job Type: Full-time

Ability to commute/relocate:

• Doha: Reliably commute or planning to relocate before starting work (Required)