Digital Marketing Executive

IBSTEC is seeking a results-driven and analytical Digital Marketing Executive to support and execute our online marketing initiatives. The ideal candidate will have hands-on experience across multiple digital channels and a strong understanding of performance marketing and analytics.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
• Optimize campaigns to improve traffic, leads, conversions, and ROI.
• Manage SEO, SEM, display ads, and remarketing campaigns.
• Analyze performance metrics using tools such as Google Analytics, Search Console, and ad dashboards.
• Conduct market research, competitor analysis, and audience targeting.
• Create and manage digital content, landing pages, and ad creatives in collaboration with design and content teams.
• Track KPIs, prepare performance reports, and provide actionable insights.
• Stay updated with digital marketing trends, tools, and platform algorithm changes.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (preferred).
• Minimum 2 years of experience in digital marketing or performance marketing.
• Strong knowledge of Google Ads, Meta Ads, SEO, SEM, and analytics tools.
• Experience with conversion tracking, pixels, tags, and CRO.
• Excellent communication skills in English.
• Analytical mindset with attention to detail and problem-solving skills.

Benefits

• Competitive salary package.
• Performance-based incentives.
• Career growth and learning opportunities.
• Collaborative and supportive work environment.
• Exposure to international digital marketing projects.

Job Type: Full-time

Work Location: In person