Digital Marketing Executive

Job Responsibilities – Digital Marketing Executive

(Hotel Management)

1. Online Campaign Management

• Plan, create, and execute digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) to drive bookings and brand awareness.

2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• Optimize hotel websites and landing pages for higher search rankings and visibility.
• Manage paid search campaigns to maximize ROI.

3. Social Media Management

• Create engaging content for social media channels to promote offers, events, and brand stories.
• Respond to comments, inquiries, and reviews in a timely manner.

4. Content Creation & Branding

• Develop creative content (blogs, videos, reels, photos) to highlight hotel facilities, services, and experiences.
• Ensure consistent brand messaging across all platforms.

5. Email & WhatsApp Marketing

• Design and execute email campaigns for promotions, special events, and loyalty programs.
• Use WhatsApp Business for customer engagement and booking confirmations.

6. Website Management & Online Booking Portals

• Update hotel websites with latest offers, events, and seasonal packages.
• Manage listings on OTAs (Online Travel Agencies) such as Booking.com, Expedia, and MakeMyTrip.

7. Analytics & Reporting

• Monitor campaign performance using tools like Google Analytics and Meta Business Suite.
• Provide monthly reports with insights and recommendations for improvement.

8. Reputation Management

• Monitor and respond to guest reviews on TripAdvisor, Google, and OTAs.
• Implement strategies to maintain high ratings and positive feedback.

9. Collaboration with Sales & Events Team

• Coordinate marketing efforts with the sales department to support group bookings, weddings, and corporate events.

10. Stay Updated on Industry Trends

• Keep track of new digital marketing tools, hotel industry trends, and competitor activities.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Application Question(s):

• Do you live near sec 2 Noida?

Experience:

• Digital marketing: 2 years (Required)

Language:

• English and rate it on the scale of 1-10? (Required)

Location:

• Noida, Uttar Pradesh (Noida) (Required)

Work Location: In person