Digital Marketing Executive

Job Title: Digital Marketing Executive
Company: Simex Group

Job Overview:
Simex Group is looking for a talented and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and continuously optimizing end-to-end digital marketing strategies across our business units. You will enhance brand visibility, drive qualified lead generation, and support revenue growth through performance-driven digital initiatives.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with Simex Group’s commercial objectives, ensuring integration across all business units.
• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn, including audience targeting, budget allocation, and performance optimization.
• Conduct in-depth keyword research and implement SEO strategies to improve organic search rankings and website visibility.
• Manage and maintain company websites (CMS), ensuring content accuracy, user experience (UX), functionality, and alignment with brand standards.
• Monitor website performance metrics (traffic, bounce rate, conversions) and implement conversion rate optimization (CRO) strategies.
• Develop and manage structured content calendars for all social media platforms, ensuring consistency, engagement, and alignment with marketing campaigns.
• Execute and optimize email marketing campaigns, including audience segmentation, automation workflows, A/B testing, and performance tracking.
• Track, analyze, and interpret campaign performance using tools such as Google Analytics, Google Tag Manager, and platform dashboards.
• Generate qualified leads through digital channels and collaborate with Business Development teams to support conversion and revenue growth.
• Conduct A/B testing on advertisements, landing pages, and content to improve campaign effectiveness and ROI.
• Manage digital marketing budgets and ensure efficient allocation of spend across channels.
• Coordinate closely with Graphic Designers and Marketing Communications teams to develop campaign creatives and messaging.
• Monitor market trends, competitor activities, and emerging digital tools to continuously improve strategy.
• Maintain accurate records of campaigns, performance metrics, and reports for management review.
• Ensure all digital marketing activities comply with company branding guidelines and industry best practices.

Qualifications & Requirements:

• Experience: 3–5 years of proven experience in digital marketing; experience in multi-business or corporate environments preferred; demonstrated experience managing paid campaigns and generating leads.
• Skills:
• Strong expertise in digital marketing platforms and tools
• Proficiency in Google Ads, Meta Ads, and LinkedIn Campaign Manager
• Knowledge of SEO, SEM, and website optimization
• Experience with Google Analytics, Tag Manager, and reporting tools
• Strong skills in social media management and content planning
• Familiarity with email marketing platforms and automation tools
• Basic HTML/CSS knowledge is an advantage
• Strong analytical and problem-solving skills
• Excellent project management and multitasking capabilities

Core Competencies:

• Analytical and data-driven mindset
• Attention to detail and accuracy
• Creativity and adaptability
• Strong collaboration and teamwork
• Proactive and results-oriented approach

Education:

• Bachelor’s degree in Marketing, Digital Marketing, or a related field

Language Skills:

• English: Strong | Arabic: Moderate (preferred)

Job Types: Full-time, Permanent

Pay: From QAR1.00 per month

Application Question(s):

• What is your expected salary for this position?
• If selected, when would you be available to start?
• Can you describe your experience with digital marketing platforms? Which specific platforms (e.g., Google Ads, Meta Ads) have you managed campaigns on, and what results did you achieve?
• What is your approach to conducting keyword research and implementing SEO strategies? Can you share an example of how your efforts improved organic search visibility?
• How do you track and analyze digital marketing campaign performance? Please describe the tools you use and how you have applied insights from analytics to optimize campaigns.
• Can you provide an example of a successful email marketing campaign you executed? What strategies did you use to segment your audience and improve engagement?

Work Location: In person