Digital Marketing Executive- Lead Generation Meta Adv

Roles and Responsibilities:

• Campaign Management: Develop, execute, and manage Meta ads campaigns specifically tailored for the healthcare industry, focusing on IVF, aesthetics, and related medical services.
• Ad Copy and Conceptualization: Craft compelling ad copy and conceptualize creative ad formats, including video ads and visual storytelling elements, tailored to the healthcare market.
• Video Script Creation: Write and refine scripts for video ads, ensuring they are engaging and effectively communicate the unique selling propositions of healthcare services.
• Landing Page Collaboration: Work closely with web developers to optimize landing pages that are used in conjunction with Meta ads to enhance conversion rates.
• Campaign Optimization: Monitor and optimize ads to achieve better ROI, focusing on metrics such as cost per lead, conversion rates, and overall campaign performance.
• Client Communication: Regularly update clients on campaign performance and strategize together on improvements and future campaigns.
• Brand and Remarketing Campaigns: Manage brand awareness campaigns and sophisticated remarketing strategies to increase clinic visibility and patient acquisition.
• Performance Analysis: Utilize analytics tools to track ad performance and make data-driven decisions to improve campaign outcomes.
• Client Onboarding: Assist in the onboarding process by clearly explaining the ad strategies and expected outcomes, ensuring clients’ comfort and understanding.

Qualifications and Skills Required:

• Experience: Minimum of 2 years in Meta ads management, with a strong preference for candidates who have directly worked with healthcare sectors, especially IVF and aesthetics.
• Education: Bachelor’s degree in Marketing, Digital Media, or related field.
• Technical Skills: Proficiency in Meta Business Suite, CRM software, and analytics platforms.
• Creativity: Strong creative thinking ability for ad conceptualization and video storytelling.
• Communication Skills: Excellent communication skills to effectively manage client relationships and collaborate with team members.

Salary: Competitive, based on experience.

Job Type: Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person