Digital Marketing Executive/ SEO specialist

We are looking for a results-driven Digital Marketing Specialist to develop, implement, and manage marketing campaigns that promote our company’s services and brand awareness. The ideal candidate should have strong knowledge of online marketing tools, paid advertising, SEO, and social media management.

Key Responsibilities

• Plan and execute digital marketing campaigns across multiple platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, and other channels.
• Manage and optimize paid advertising campaigns to maximize ROI and conversions.
• Handle social media accounts, create content calendars, and ensure consistent brand presence.
• Conduct keyword research and implement SEO strategies to improve website rankings and organic traffic.
• Perform comprehensive keyword research using tools such as SEMrush, Ahrefs, Google Keyword Planner, or similar platforms to identify ranking opportunities.
• Develop and implement on-page SEO strategies including meta tags optimization, header structuring, keyword placement, internal linking, and content optimization.
• Conduct technical SEO audits to improve website performance, crawlability, indexing, and site structure.
• Monitor and optimize website speed, mobile responsiveness, and Core Web Vitals.
• Manage and improve off-page SEO activities including backlink building, guest posting, and link outreach campaigns.
• Track keyword rankings, organic traffic growth, and SEO performance using Google Analytics, Google Search Console, and other SEO tracking tools.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 2 years of experience in digital marketing.
• Strong knowledge of SEO, SEM, PPC campaigns, and social media marketing.
• Experience with Google Ads, Meta Ads Manager, and marketing automation tools.
• Familiarity with Google Analytics, Search Console, and keyword research tools.
• Basic knowledge of graphic design tools such as Canva or Adobe is an advantage.
• Strong analytical, communication, and content creation skills.
• Ability to manage multiple campaigns simultaneously.

Job Type: Full-time

Pay: AED2,500.00 - AED3,500.00 per month