Digital Marketing Expert

The Role

We're seeking a highly skilled and results-driven Digital Marketing Expert to lead our digital marketing efforts. The ideal candidate will have a deep understanding of all digital marketing channels and a proven track record of developing and executing successful digital strategies that drive brand awareness, engagement, and customer acquisition.

You will be responsible for managing and optimizing our online presence, analyzing key metrics, and staying ahead of the curve on digital trends and technologies. This is a hands-on role for a strategic thinker who is passionate about leveraging data to create impactful marketing campaigns.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy to achieve business goals.
• Manage and optimize all digital marketing channels, including SEO, SEM, PPC, email marketing, social media, and content marketing.
• Plan and execute all digital advertising campaigns (Google Ads, social media ads, etc.).
• Conduct market research and competitive analysis to identify opportunities and stay updated on industry trends.
• Manage our social media presence, creating engaging content and fostering community growth.
• Lead the creation of high-quality content for our blog, website, and other platforms to attract and engage our target audience.
• Analyze campaign performance using tools like Google Analytics, and provide regular reports with actionable insights and recommendations.
• Manage the digital marketing budget and allocate resources effectively.
• Work closely with the sales, design, and product teams to ensure a cohesive brand message and customer experience.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2 years of proven experience in a digital marketing role, preferably in a similar industry.
• Expertise in SEO/SEM and PPC campaign management.
• Proficiency with digital marketing tools, including Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong understanding of content marketing, social media management, and email marketing best practices.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Exceptional communication, writing, and presentation skills.
• Ability to work independently and as part of a team in a fast-paced environment.

What We Offer

• Visa
• Medical Insurance
• Collaborative Team

How to Apply

Please send your resume, a cover letter detailing your relevant experience, and any portfolio links to h.r@parkgroup.ae with the subject line "Digital Marketing Expert Application."

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Job Type: Full-time