Digital Marketing Expert

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 1 year of experience in Digital Marketing or similar role.
• Hands-on experience with SEO, Google Ads, and Social Media Marketing.
• Familiarity with WordPress and Shopify (preferred).

Responsibilities:

1. Search Engine Optimization (SEO):

• Conduct keyword research and competitor analysis to improve organic rankings.
• Optimize website content, meta tags, and landing pages for target keywords.
• Manage on-page and off-page SEO activities including backlink building.

2. Social Media Marketing:

• Create, schedule, and manage posts across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Develop and execute social media campaigns to increase brand awareness and engagement.

3. Google Ads (PPC Campaigns):

• Plan, execute, and optimize paid advertising campaigns on Google Ads.
• Conduct keyword planning, budget management, and performance analysis.

4. LinkedIn Marketing:

• Manage company page and grow professional audience base.
• Develop B2B lead generation campaigns through LinkedIn ads and organic strategies.

5. Website Management (WordPress / Shopify Preferred):

• Update and manage website content (banners, blogs, product listings).
• Implement basic design or layout changes using WordPress or Shopify.

6. Reporting & Analytics:

• Track and report on digital campaign performance using Google Analytics, Ads Manager, and other tools.
• Provide insights and recommendations for campaign improvements.

Job Type: Full-time

Pay: Rs50,000.00 - Rs60,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Training: 2 years (Preferred)

Location:

• Rawalpindi (Preferred)

Work Location: In person