Digital Marketing Expert (Full-Time / Part-Time)

Apex Clinics is a leading community healthcare group in Dubai, offering high-quality dental, medical, and dermatology services across four locations — Motor City, Jumeirah Village Circle, Dubai Silicon Oasis. We pride ourselves on delivering personalized, compassionate care with a strong focus on patient trust, comfort, and long-term relationships.

We’re now looking for a creative and results-driven Digital Marketing Expert to elevate our brand presence and social media engagement across Facebook, Instagram, and TikTok.

Key Responsibilities
Content Creation

• Develop engaging content (posts, stories, videos, and reels) aligned with the Apex Clinics brand voice and aesthetics.
• Ideate and execute monthly content calendars focusing on campaigns, offers, and awareness days.
• Collaborate with our doctors and staff to showcase real-life stories, patient experiences, and clinic culture.

Social Media Management

• Manage Apex Clinics’ Facebook, Instagram, and TikTok pages — ensuring consistent posting, audience interaction, and brand tone.
• Monitor engagement metrics and respond to comments/messages in a timely, professional, and friendly manner.
• Stay updated on social media trends and adapt strategies for maximum visibility and engagement.

Performance & Analytics

• Track performance (reach, engagement, conversion) using Meta Business Suite and other analytics tools.
• Suggest data-driven improvements for content strategy, ad performance, and follower growth.
• Advertising Plan and manage paid ad campaigns (Meta Ads Manager) to promote treatments, offers, and awareness campaigns.
• Optimize ad performance to achieve high ROI and quality lead generation.

Requirements

• Based in Dubai, UAE (on-site or hybrid preferred).
• 2–4 years of hands-on experience in social media marketing and content creation.
• Strong understanding of Meta Ads, Instagram Reels, and TikTok trends.
• Proficiency in Canva, CapCut, or similar content tools.
• Excellent written and visual communication skills in English (Arabic is a plus).
• Healthcare or clinic marketing experience is an advantage but not mandatory.

Ideal Candidate Traits

• A creative storyteller with an eye for aesthetics and social media trends.
• Comfortable filming, editing, and directing short-form videos.
• Proactive, organized, and able to work independently. Passionate about health, wellness, and community-driven content.

Job Types: Full-time, Part-time