Digital Marketing Generalist

Location: Navi Mumbai, India

Department: Marketing

Role Overview

We are seeking a dynamic digital marketing generalist to accelerate our digital presence and lead generation efforts across the B2B buyer journey. The ideal candidate will be a hands-on marketer with a strong foundation in digital channels (search, social, paid, etc.), experience with martech platforms, and an analytical mindset. Experience in industrial and SaaS sectors preferred. A digital ninja who can whip up landing pages, to complex reports in a jiffy

Key Responsibilities:

• Plan, execute, and optimize multi-channel digital campaigns for lead generation and brand visibility in target industries
• Manage and grow website and other digital properties
• Manage on-page and off-page SEO, conduct keyword research, collaborate with content teams and optimize landing pages for conversion
• Leverage marketing automation,CRM and analytics platforms to measure, optimize and scale digital campaigns and processes
• Track KPIs (traffic, leads, engagement, conversion rates, ORM), prepare reports & dashboards, analyze funnel performance, and make data-driven recommendations
• Coordinate with sales, product, and content teams to align campaigns with business priorities and industry events
• Monitor industry trends, competitor activities, and digital benchmarks to identify growth opportunities
• Test new channels, tactics, and content formats to improve pipeline velocity and marketing ROI
• Manage billing & vendors on day-to-day basis

Required Skills & Experience

• Minimum 5-6 years’ hands-on experience in B2B digital marketing
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs), Google Analytics, Google Ads, LinkedIn Campaign Manager, and email automation platforms
• Experience managing and reporting on multi-channel digital campaigns
• Familiarity with martech stacks (CRM, MAP, analytics), basic HTML/CMS usage & knowledge of CMS frameworks and platforms
• Excellent analytical, organizational, and project management skills
• Ability to work independently in a fast-paced, growth-oriented environment