Digital Marketing Head

Job Title: Digital Marketing Head

Company: SLBS Marklance (EdTech)
Location: Palarivattom / Vytila, Ernakulam
Employment Type: Full-Time
Joining: Immediate Joiner Preferred
Salary: Best in the Industry

About SLBS Marklance

SLBS Marklance is a leading EdTech platform focused on delivering job-oriented professional courses and career-focused training programs. We are looking for a dynamic and result-driven Digital Marketing Head to lead our marketing strategies and drive student enrollments.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand visibility and lead generation.
• Plan, manage, and optimize paid marketing campaigns (Google Ads, Meta Ads, YouTube, etc.).
• Lead performance marketing initiatives focused on student acquisition and ROI.
• Manage SEO, SEM, social media marketing, email marketing, and content strategy.
• Monitor and analyze campaign performance using analytics tools and provide data-driven insights.
• Oversee website performance, landing page optimization, and conversion rate optimization (CRO).
• Lead and manage the digital marketing team (Performance Marketing, SEO, Social Media, Content, Designers).
• Collaborate with the Sales & Admissions team to ensure quality lead generation and conversion.
• Manage marketing budgets and ensure cost-effective campaigns.
• Stay updated with industry trends and competitor activities.

Required Qualifications & Skills

• Bachelor’s / Master’s degree in Marketing, Business, or related field.
• Minimum 5–8 years of experience in Digital Marketing (preferably in EdTech).
• Strong experience in performance marketing & lead generation.
• Proven experience in handling large marketing budgets.
• Hands-on expertise in Google Ads, Meta Ads, Analytics, CRM tools.
• Strong analytical and leadership skills.
• Experience in team handling is mandatory.
• Excellent communication and strategic thinking abilities.

Key Performance Indicators (KPIs)

• Monthly qualified lead generation
• Cost per lead (CPL)
• Conversion rate
• ROI on marketing campaigns
• Brand growth & engagement metrics

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

• Internet reimbursement
• Paid time off
• Provident Fund

Work Location: In person