Digital Marketing Lead

Growexx is hiring a Digital Marketing Lead to own and execute end-to-end digital marketing strategies. You’ll drive brand visibility, lead generation, and audience engagement through SEO, paid and organic campaigns, social media, content, events, and analytics.

Key Responsibilities

• Oversee brand consistency, usability, and performance.
• Drive email marketing and automated campaigns to scale outreach, nurture leads, and grow brand presence within the compliance and AI ecosystem.
• Drive sign-ups, conversions, and user adoption through targeted campaigns.
• Create and publish blogs, newsletters, and whitepapers aligned with compliance and AI trends
• Organize and promote online compliance events, demos, and thought-leadership webinars.
• Collaborate with industry experts and regulatory professionals to strengthen brand authority.
• Define KPIs and deliver monthly reports with actionable insights on reach, engagement, and conversion.
• Explore partnerships with media and industry platforms to amplify brand
• Continuously monitor trends in AI, compliance, and RegTech marketing for innovative brand strategies.
• Lead, mentor, and manage the digital marketing team across SEO, SEM, social media, content, and performance marketing.
• Stay updated on the latest digital trends, platforms, and technologies to keep strategies innovative and competitive.
• Plan and execute performance-driven campaigns across Instagram, X (Twitter), Google Ads, LinkedIn Ads, Facebook/Instagram, and other paid media platforms.
• Oversee SEO/SEM strategy to maximize website traffic, keyword ranking, and organic lead generation.
• Create dashboards and monthly reports on campaign ROI, Performance metrics, engagement, lead generation, and funnel efficiency

Key Skills

• Expertise in SEO, performance marketing, and lead generation across digital channels.
• Proficient in analytics, marketing automation, and campaign management tools.
• Strong social media strategy, brand building, and online event promotion skills.
• Excellent communication, project management, and cross-functional coordination.
• Strategic thinker with a data-driven mindset and awareness of industry trend.

Education and Experience

• Bachelors or master’s degree in marketing, English, journalism or related field.
• Minimum 8+ Years’ experience in Digital Marketing IT Industry.

Analytical and Personal skills

• Should have good logical reasoning and analytical skills.
• Good communication skills and extrovert.
• Positive attitude and a team player.
• Openness to learn new search engine optimization concepts.
• Attention to details.
• Take own initiatives to achieve own goals.