Digital Marketing Executive (B2B Lead Generation & PR)

We are seeking a Digital Marketing Executive with strong expertise in B2B lead generation and PR to strengthen our digital presence and drive pipeline growth. The role requires hands-on execution across digital channels and strategic outreach to boost visibility in the IT/BPO/Technology services space.

Key Responsibilities

• Plan and run campaigns across Google Ads, LinkedIn Ads, SEO, social media, and email to generate quality B2B leads.
• Manage and grow our presence on peer review sites, directories, and business listings.
• Identify PR opportunities, coordinate with media outlets, and support thought-leadership initiatives.
• Create and manage content for blogs, guest posts, and press releases aligned with brand positioning.
• Track campaign performance using analytics tools and provide actionable insights.

Requirements

• 2–4 years of digital marketing experience with a proven B2B lead generation track record (IT/BPO/Tech sector preferred).
• Strong skills in SEO, paid campaigns, content marketing, and PR/media outreach.
• Proficiency with tools like Google Ads, LinkedIn Campaign Manager, and marketing automation platforms.
• Excellent communication and writing skills.

What We Offer

• Market competitive salary
• Career Growth
• Learning & Development
• Provident Fund
• EOBI
• Paid Leaves
• Medical Coverage (IPD)
• Life Insurance

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