Digital Marketing Lead

Position Overview

We are looking for a results-driven Digital Marketing Lead to manage and optimize Voiso’s digital advertising and lead-generation efforts across UAE & KSA. This role requires strong expertise in paid media, performance marketing, campaign optimization, and funnel management.

Key Responsibilities

Digital Advertising & Performance Marketing

• Plan, execute, and optimize social media ad campaigns (LinkedIn, Meta, Google)
• Manage Google Ads including search, display, and retargeting campaigns
• Monitor campaign performance to improve CTR, CPL, CAC, and ROI
• Develop A/B tests for creatives, landing pages, and audience segments

Lead Generation & Funnel Management

• Build lead-generation strategies for enterprise and mid-market customers
• Define target audiences and customer journey workflows
• Implement retargeting and nurturing sequences to improve conversions
• Collaborate with sales for lead handoff and reporting

Content & Creative Coordination

• Coordinate creation of ad creatives, visuals, and landing pages
• Translate product features into compelling marketing content
• Maintain brand consistency across all digital channels

Analytics & Reporting

• Track daily performance metrics and dashboards
• Deliver monthly performance insights to management
• Use tools such as Google Analytics, HubSpot, CRM dashboards, and ad managers

Collaboration

• Align messaging with product and sales teams
• Coordinate with technical and content teams for marketing assets
• Drive pre-event and post-event digital campaigns

Required Skills & Experience

• 3–6 years in digital marketing, performance marketing, or demand generation
• Experience running ads on LinkedIn, Meta, and Google Ads
• Strong understanding of B2B SaaS marketing and funnels
• CRM, marketing automation, and analytics experience
• Creative mindset with strong analytical ability
• GCC market experience is a plus

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• Certifications in Google Ads, LinkedIn Marketing, or Meta Media Buying
• Experience in CX, Contact Center, or SaaS industry

Job Type: Full-time