Digital Marketing Lead

• Lead Web & Mobile Content Administration: Manage ongoing updates, governance, and optimization of content for Northside.com and the Northside mobile app to ensure accuracy, consistency, and alignment with organizational priorities.
• Oversee Digital Campaigns: Manage marketing campaigns that drive traffic and engagement to Northside’s digital platforms, in collaboration with marketing, service line, and physician practice teams.
• Drive SEO/SEM/GO Performance: Lead search engine optimization (SEO), app optimization (AO), and Google Optimization (GO) strategies to maximize qualified digital traffic and improve discoverability.
• Lead Web Analytics & Reporting: Measure, analyze, and report on web and campaign performance metrics using analytics tools to inform marketing strategy, enhance engagement, and drive measurable business outcomes.
• Optimize Digital Conversions: Develop and implement strategies to improve conversions and digital interactions across hospitals, service lines, and physician groups.
• Manage Digital Customer Experience: Oversee the overall user experience for both the website and mobile app, ensuring an intuitive, accessible, and seamless journey for patients and visitors.
• Coordinate Cross-Functional Content Collaboration: Partner with internal content contributors, physician practices, and third-party vendors to maintain and evolve digital content that enhances user experience and supports organizational goals.
• Manage Web Experimentation & Personalization: Oversee experimentation, A/B testing, and personalization initiatives to continuously refine and optimize the digital experience.

KNOWLEDGE SKILLS AND ABILITIES/LICENSE OR CERTIFICATION REQUIRED

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field required.
• Minimum of 3–5 years of digital marketing experience required; healthcare or hospital experience preferred but not required.

KNOWLEDGE SKILLS AND ABILITIES/LICENSE OR CERTIFICATION PREFERRED

• Strong communication and critical thinking skills.
• Demonstrated experience in digital marketing strategy, content management, analytics, and campaign execution.
• Hands-on experience with Digital Experience Platforms (DXPs), including content management, personalization, and web experimentation tools.
• Experience with Optimizely preferred.
• Experience with Salesforce Marketing Cloud and/or HubSpot preferred.
• Proven ability to collaborate across teams and manage multiple projects in a dynamic environment.