Digital Marketing Lead

Role: Digital Marketing Lead

Location: Dubai, United Arab Emirates (On-site)

Job Type: Full-time | Night Shift (aligned with Los Angeles working hours)

We are a fast-growing Security Services company building a strong marketing operations hub in Dubai to support our U.S. market. We are seeking a senior-level Digital Marketing Lead with proven, measurable results in lead generation, SEO, paid advertising, and lifecycle marketing.

This role is built for professionals who own strategy, execute at a high level, and deliver ROI. This is not a training role and not suitable for junior marketers.

What You Will Own

• Full ownership of digital marketing strategy and execution
• Daily use of SEMrush for:

- Advanced keyword research

-Competitor analysis

- Technical SEO audits

- Rank tracking and performance reporting

• Management and optimization of:

-Google Ads

-Meta (Facebook & Instagram) Ads

• Email marketing strategy and execution (nurture sequences, campaigns, automation)
• CRM management using HubSpot, including:

-Lead tracking and segmentation

-Automation workflows

-Pipeline and attribution setup

-Local SEO and Google Business Profile growth

-Conversion optimization across websites, funnels, and forms

-Budget management with a strong focus on ROI

• Performance reporting with clear, actionable insights

You will have decision-making authority and operate with minimal micromanagement.

Required Experience (Non-Negotiable)

Candidates must meet all requirements:

• 5+ years of professional digital marketing experience
• 5+ years of hands-on SEMrush experience
• Proven success in:

-SEO & Local SEO

-Paid advertising (Google & Meta)

-Email marketing & automation

-Lead generation for service-based businesses

• Strong experience with HubSpot CRM, including workflows and reporting
• Strong knowledge of:

-Google Analytics & conversion tracking

-Pixels, tags, and attribution

-Funnels, landing pages, and CRO

• Ability to provide case studies or performance metrics
• Experience in security guard services, government contracting, or services marketing is an advantage
• Ability to work night shift aligned with U.S. (Los Angeles) operations
• This is an on-site role, and candidates who can join immediately must be in Dubai, United Arab Emirates

This Role Is Not For

• Entry-level or junior marketers
• Candidates without SEMrush expertise
• Social-media-only specialists
• Applicants without email marketing or CRM experience
• Applicants unable to show real results

To be considered, include:

• Total years of digital marketing experience
• Years using SEMrush
• Experience with Email Marketing & HubSpot CRM
• Brief examples of results achieved (metrics required)

Applications that do not meet the above criteria will not be reviewed.

Alternatively, you may email your application to: stephanie.s@americanglobalsecurity.com

Why This Role

• Senior-level ownership and autonomy
• Long-term growth opportunity
• Real budgets and realistic expectations
• Direct impact on company growth

Job Type: Full-time

Work Location: In person