Digital Marketing Lead

Role Overview

We are looking for a result-oriented Digital Marketing professional who will own strategy, execution, and performance across paid, organic, and emerging digital channels. This role requires a strong analytical mindset, growth thinking, and hands-on execution capability to drive brand visibility, qualified leads, and revenue.

Key Responsibilities

Strategy & Planning

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, qualified leads, and revenue growth
• Own annual and quarterly digital marketing roadmaps with clearly defined KPIs
• Identify and experiment with new growth opportunities across SEO, Paid Media, Content, Social, and emerging channels (AEO / AI-driven search)

Performance Marketing

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms
• Own budgets, ROAS, CPA, CPL, and lead quality metrics
• Conduct A/B testing on ad creatives, landing pages, and funnels to improve performance

SEO, Content & Organic Growth

• Lead end-to-end SEO strategy including Technical SEO, On-page, Off-page, and Local SEO
• Drive growth in non-branded organic traffic and high-intent keyword rankings
• Collaborate with content teams on blogs, landing pages, case studies, and thought leadership assets
• Work on AEO / GEO optimization for visibility in AI-powered search platforms (ChatGPT, Gemini, Perplexity, etc.)

Conversion Rate Optimization (CRO)

• Analyze user journeys and optimize landing pages for higher conversion rates
• Improve lead quality through form optimization, CTAs, UX, and funnel improvements
• Use tools like heatmaps, session recordings, and analytics platforms to derive insights

Analytics & Reporting

• Track, measure, and analyze performance using GA4, Google Search Console, CRM tools
• Prepare monthly performance reports with insights, trends, and actionable recommendations
• Ensure accurate lead and revenue attribution across marketing channels

Team & Stakeholder Management

• Manage and coordinate with agencies, freelancers, and internal teams
• Work closely with sales, product, and design teams to align marketing with business goals
• Present performance updates, insights, and strategy recommendations to leadership

Requirements

• 1-2 years of experience in Digital Marketing / Growth Marketing
• Strong hands-on experience in Paid Media, SEO, Analytics, and CRO
• Proven ability to drive measurable growth and ROI
• Strong analytical, communication, and stakeholder management skills
• Experience with AI-driven search optimization is a strong plus

Why Join Us

• High-ownership role with end-to-end responsibility
• Opportunity to work on performance, strategy, and emerging marketing trends
• Direct impact on business growth and leadership visibility

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Work Location: In person