Digital Marketing Lead

We are hiring a Digital Marketing Lead who can own the entire marketing engine end-to-end — from strategy and positioning to execution, automation, analytics, and optimization.

This role is ideal for a modern, self-driven marketer who is deeply familiar with AI-powered marketing tools , understands growth mechanics, and can move fast without hand-holding.

You will not be “waiting for briefs.”

You will build, test, automate, and scale .

Key Responsibilities

Marketing Strategy & Growth

• Own and execute the full marketing strategy across digital channels
• Translate business goals into measurable growth plans
• Build funnels that generate leads, conversions, and revenue
• Continuously test, iterate, and optimize campaigns

Content & Brand Execution

• Oversee content strategy across social, email, landing pages, and ads
• Use AI tools to ideate, generate, refine, and repurpose content
• Ensure brand voice consistency across all platforms

Performance & Paid Media

• Plan and manage paid campaigns (Meta, Google, LinkedIn, etc.)
• Optimize CAC, ROAS, CTR, and conversion rates
• A/B test creatives, copy, audiences, and funnels

AI & Marketing Automation

• Leverage AI tools for:
• Content creation & optimization
• Audience research & segmentation
• Ad creative generation
• Email marketing & personalization
• Reporting & insights
• Build automated workflows for lead nurturing and CRM updates

Analytics & Optimization

• Track and analyze performance using dashboards and analytics tools
• Translate data into clear insights and actionable decisions
• Report results, trends, and recommendations to leadership

Cross-Functional Collaboration

• Work closely with leadership, sales, and operations
• Align marketing initiatives with revenue and business priorities

Requirements

• Proven experience as a Full Stack Marketer or Growth Marketer
• Strong understanding of the full digital marketing ecosystem
• Hands-on experience with AI-powered marketing tools
• Data-driven mindset with strong analytical skills
• Ability to work independently and take full ownership
• Strong communication skills (English required)

What Success Looks Like

• Marketing systems run smoothly with minimal supervision
• Clear attribution between marketing efforts and business growth
• Consistent experimentation and performance improvement
• Marketing operates as a scalable growth engine , not random activities