Digital Marketing Lead-Hospitality

Job Purpose: To lead and execute all digital marketing strategies for a 4-Star Hotel and a Developers setup located in Gulburg 3 Lahore. The role focuses on driving online sales, enhancing digital presence, and using AI-based tools to optimize marketing performance, customer engagement, and brand positioning.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies for both hotel and real estate divisions.
• Oversee online sales campaigns, SEO/SEM, social media, and digital advertising to maximize revenue.
• Use AI-based marketing tools for data analytics, audience targeting, automated campaigns, and content personalization.
• Lead the creation and management of digital content (videos, blogs, social media posts, virtual tours, etc.) aligned with brand standards.
• Optimize hotel room sales through online booking platforms.
• Plan and execute lead generation campaigns for real estate projects using smart digital funnels and CRM systems.
• Analyze performance metrics (CTR, ROI, conversion rate, engagement rate) and prepare monthly performance dashboards.
• Collaborate with the Sales, PR, and Revenue Management teams to align marketing campaigns with overall business goals.
• Manage digital advertising budgets efficiently for both brands and ensure cost-effective ROI.
• Stay updated on emerging digital trends and AI innovations in marketing automation, chatbots, and predictive analytics.

Minimum Requirements:

• Education: Bachelor’s degree in Digital Marketing, Marketing, Communication, or a related discipline (Master’s preferred).
• Experience: Minimum 7–10 years of professional experience in digital marketing, with at least 3 years in hotel industry marketing/sales.
• Proven experience in AI-based marketing tools.
• Strong understanding of social media algorithms, paid advertising, SEO, and content marketing.
• Excellent communication, analytical, and leadership skills.

Job Type: Full-time

Pay: Rs125,000.00 - Rs175,000.00 per month

Application Question(s):

• How many years of experience in Social Media Sales in Hospitality do you have?
• How many years of Social Media Marketing do you have?
• Do you have experience of managing Social Media team as a Team Lead? If yes, please mention in number of years.

Education:

• Bachelor's (Required)

Work Location: In person