Digital Marketing & Leads Generation Executive

Peace Automation (Pvt) Ltd is relaunching, "We are not hiring for titles. We are hiring for results — leads generated, rankings won, clients closed." If you are a young, smart digital marketer who thrives on making ads, generating leads, winning rankings, and closing corporate clients, we want you on our lean and ambitious team in Gulshan-e-Iqbal, Karachi.

What You’ll Do

• SEO: Manage keyword research, on-page, off-page, and technical basics.
• Paid Ads: Run Google or Meta Ads to generate consistent leads.
• B2B Outreach: Find and message corporate clients on LinkedIn and via cold email.
• Reporting: Provide weekly/monthly reports on leads, traffic, and cost per lead.

The Opportunity

• Monthly Package: PKR 75,000 – 95,000.
• Breakdown: PKR 50,000 Base + 05-10K KPI Bonus + 05-15K Per closed corporate client.
• Location: Gulshan-e-Iqbal, Karachi.
• Growth: Senior role with a written salary review in 6 months.

The Pre-Interview Assignment

We do not shortlist anyone without a completed assignment. This replaces traditional CV screening. Use any free tools available (Google Keyword Planner, Ubersuggest, Meta Ads Library. etc.). We do not shortlist anyone without a completed assignment.

Section A: SEO Strategy (50 Points)

• Task A1 — Keyword Research: Find 10 target keywords for a B2B service company in Pakistan. Provide the keyword, search intent, difficulty, and your reasoning.
• Task A2 — On-Page Audit: Pick a Pakistani services website, identify 5 on-page issues (titles, headings, etc.), and provide specific fixes for each. Include the URL.
• Task A3 — Content Strategy: Write a title, meta description (under 160 chars), and a 5–6 point outline for a blog post targeting one of your A1 keywords.

Section B: Paid Lead Generation (50 Points)

• Task B1 — Campaign Strategy: Outline a Google or Meta Ads campaign for a B2B company with a budget of PKR 30,000/month. Define the objective, specific audience targeting, and success metrics.
• Task B2 — Ad Copy: Write one complete ad (headlines/descriptions for Google or primary text/headline for Meta). Explain your choice of hook.
• Task B3 — Problem Solving: If clicks are high but no one is filling the contact form, list your top 3 possible reasons and your step-by-step fix.

How to Apply

• Prepare Your Doc: Complete all 6 tasks in one document label A1 through B3.
• Cover Note: Write a 6–8-line note about your background and why this role fits you.
• Submit: Email your assignment, cover note, and CV, LinkedIn link to hr@peaceautomation.com.
• Subject: " Digital Growth & Leads Generation Executive – [Your Name]".

Note: We read every submission personally and respond to complete applications within 5 working days.

Pay: Rs75,000.00 - Rs95,000.00 per month

Experience:

• Lead Generation & Funnel Building: Google/Meta Ads, LinkedIn: 2 years (Preferred)
• Data Analysis & Performance Tracking/KPIs: CPL& CTR.: 2 years (Preferred)
• Content Strategy & Copywriting: : 2 years (Preferred)
• SEO: Keyword research, on-page, off-page, & technical.: 2 years (Preferred)
• Use Marketing Automation Tools: CRM, email, chatbots: 2 years (Preferred)

Location:

• Karachi Gulshan-E-Iqbal (Preferred)

Work Location: In person