Digital Marketing Manager

Role Purpose

Drive all digital marketing outcomes for our Sydney‑based mortgage broking brand. You will develop and execute data‑driven strategies that lower Cost per Lead (CPL), maximise Return on Ad Spend (ROAS), and strengthen brand trust across channels.

Key Responsibilities

• Market & Competitor Insight
• Continuously analyse Australian mortgage market offers, competitors, and audience pain points to refine value propositions.
• Paid Social Campaign Management (Meta)
• Own full‑funnel Facebook & Instagram ad strategy—from audience research and creative briefing to budgeting, execution, optimisation, and reporting.
• Conduct A/B tests (creative, copy, landing pages) to improve CPL and ROAS.
• Email & CRM Marketing
• Segment existing borrower database and design automated nurture flows, cross‑sell/refinance triggers, and customer‑win‑back campaigns.
• Monitor deliverability, open/click rates, and settlement attribution.
• Reputation & Community Management
• Implement programs that prompt happy clients to leave Google reviews; respond to all reviews professionally and in line with compliance.
• Actively participate in relevant Australian property and finance Facebook groups to build authority and funnel warm traffic.
• Strategic Marketing Projects (Project Lead)
• Lead end‑to‑end delivery of agreed strategic marketing projects (e.g., website refresh, brand identity uplift, marketing automation audits), each with clear scope, success metrics, timeline, budget, and vendor coordination.
• Establish project plans, track milestones, and ensure on‑time, on‑budget delivery in partnership with internal stakeholders and external agencies.
• Performance Reporting & Budget Governance
• Produce weekly and monthly dashboards covering spend, CPL, ROAS, funnel conversion, email revenue, and brand metrics.
• Present insights and proactive recommendations to leadership.
• Collaboration & Compliance
• Work closely with brokers, compliance, and support teams to ensure creative and copy meet ASIC and NCCP regulatory requirements.
• Coordinate with external designers, copywriters, and media buyers where specialist support is needed.

Skills & Experience

• 5+ years in performance/digital marketing, including lead generation advertising (Meta) with demonstrated CPL and ROAS improvements.
• Experience in Australian financial‑services or highly regulated industry preferred.
• Advanced knowledge of Meta Ads Manager, email automation platforms and CRMs.
• Strong analytical mindset; proficient in Excel/Sheets & data visualisation.
• Excellent English copywriting and communication skills; able to localise tone for Australian audience.
• Project management expertise (Agile or similar) with vendor oversight.
• Self‑starter located in Lahore with reliable high‑speed internet and ability to work Australian hours.

Education & Certifications

• Bachelor’s degree in Marketing, Business, Communications, or equivalent.
• Google Analytics Certification and/or Meta Blueprint Certification advantageous.

What Success Looks Like in 12 Months

• Sustainable pipeline of qualified mortgage leads at or below target CPL.
• Positive ROAS month‑on‑month, with clear attribution across channels.
• Google review score improved to 4.9+ with significant volume growth.
• Engaged community presence that drives referral traffic and authority.
• New website launched on time, improving conversion rate by ≥ 20 %.
• Robust, automated email flows contributing measurable repeat business.
• Clear, insight‑driven reports guiding marketing and business decisions.

Core Objectives & KPIs

- Lead generation efficiency: Meta CPL ≤ target agreed monthly

- Revenue efficiency: Overall blended ROAS ≥ target

- Brand trust: Google rating ≥ 4.9 (+20 new 5★ reviews per month)

- Email revenue: ≥ 15% of monthly settlements via email

- Community presence: 4 posts/comments weekly in key FB groups

- Project delivery: Strategic projects delivered on time, on budget

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Work Location: In person