Digital Marketing Manager

About Us

Anker Innovations is a global leader in consumer electronics and smart devices. Our portfolio of brands - Anker, soundcore, and eufy - delivers innovative products and experiences to millions of customers worldwide. We’re now seeking top digital talent to accelerate our brand growth in Saudi Arabia.

About the Role

We are looking for a strategic and data-driven Digital Marketing Manager to lead Anker’s digital presence and e-commerce activations in Riyadh, Saudi Arabia . This role will drive performance marketing, influencer activations, content strategies, and most importantly, the end-to-end management of KDR partner e-channels (e.g., Noon, Amazon, Jarir, eXtra, etc.) to accelerate growth.

The ideal candidate is a digital native with proven expertise in performance media, social, SEO, analytics, and partner e-commerce marketing . Beyond strategy, they must also bring foundational execution skills - with the ability to directly implement digital campaigns, optimize social media, and execute platform-specific activations, while also managing agency resources where required.

Key Responsibilities

1. Digital Campaign Strategy & Execution

• Develop and execute 360° digital campaigns across paid media, social, search, and display.
• Confidently implement campaigns hands-on (ad setup, targeting, optimization) and ensure flawless execution.
• Manage annual and quarterly digital calendars aligned with brand and business objectives.
• Track and optimize performance for ROI, conversion, and growth.

2. E-Commerce & KDR Partner Channel Management

• Own the digital marketing relationship with key e-commerce partners (Noon, Amazon, Jarir, eXtra, etc.).
• Plan and execute joint online campaigns , banner placements, and activations with KDRs.
• Optimize product pages, A+ content, reviews, and conversion funnels across all partner e-channels.
• Analyze partner campaign results and negotiate for stronger visibility and placements.

3. Social Media & Content Marketing

• Plan, implement, and optimize content campaigns across platforms (Instagram, TikTok, Snapchat, YouTube, X, etc.).
• Execute directly on platforms when required, ensuring speed and accuracy in campaign delivery.
• Collaborate with agencies and creators to scale localized, high-quality content for Saudi audiences.
• Ensure consistent storytelling across brand-owned and partner e-channels .

4. Influencer & KOL/KOC Marketing

• Identify, onboard, and manage influencers and KOLs aligned with target audiences.
• Build always-on influencer ecosystems plus tactical campaign bursts to amplify launches.
• Measure and report influencer ROI, reach, and contribution to sales/e-commerce traffic .

5. Data, Analytics & Optimization

• Manage dashboards and report KPIs across brand-owned and partner e-channels .
• Leverage data to optimize campaigns and support sales growth.
• Stay updated on digital tools, platform algorithms, and Saudi consumer trends.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, or related field ; MBA a plus.
• 5+ years of digital marketing experience in consumer electronics, FMCG, or e-commerce.
• Hands-on experience in running paid media campaigns, executing social media activations, and optimizing digital performance .
• Strong knowledge of the Saudi digital ecosystem : KDRs, social platforms, and influencer networks.
• Proven success in SEO/SEM, paid performance, and e-commerce growth .
• Proficiency with tools like Google Ads, Meta Business Suite, TikTok Ads Manager, and analytics platforms.
• Fluent in English and Arabic with strong communication and negotiation skills.

What We Offer

• A chance to own Anker’s digital & e-commerce growth in one of our most strategic markets.
• A high-performance, collaborative culture with exposure to regional and global teams.
• Competitive compensation, benefits, and long-term career growth .