Digital Marketing Manager

Key Responsibilities

1. Strategy & Planning

• Develop and execute digital marketing strategies aligned with business objectives.
• Plan quarterly campaigns across LinkedIn, Google SEM, and SEO.

2. Performance Marketing

• Manage paid media campaigns (LinkedIn Ads, Google SEM) to drive qualified B2B leads.
• Track and optimize CPC, CTR, CPL, and ROI.

3. SEO & ASO

• Optimize website SEO to increase organic traffic, rankings, and inbound leads.
• Lead App Store Optimization (ASO) efforts for Cregis Wallet.

4. Analytics & Reporting

• Define KPIs, monitor performance, and provide weekly/monthly reports.
• Leverage data insights to refine strategies and budget allocation.

5. Collaboration

• Work closely with Product, BD, Compliance, and Design teams to deliver impactful campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–6 years of experience in digital marketing (Fintech, SaaS, or Crypto/Web3 preferred).
• Proven track record in B2B lead generation, SEO/SEM, and paid media management.
• Proficient with Google Analytics, Google Ads, LinkedIn Campaign Manager, SEMrush, HubSpot (or similar).
• Strong analytical mindset, able to turn data into actionable insights.
• Excellent communication skills, both written and verbal.
• Self-starter, capable of working independently in a fast-paced, global environment.

Why Join Us

• Be part of a rapidly growing global Web3/Fintech company.
• Drive impactful digital campaigns that shape Cregis’ growth.
• Collaborative international team with room for innovation and ownership.