Digital Marketing Manager

1. Digital Marketing & Performance Marketing

• Develop and execute multi-channel digital marketing strategies aligned with company goals.
• Manage and optimize PPC campaigns (Google Ads, Meta/Facebook Ads, LinkedIn Ads, YouTube Ads) to drive traffic and conversions.
• Monitor KPIs like CTR, CAC, CPL, ROAS, and continuously improve performance using analytics tools.
• Leverage marketing automation tools like HubSpot, Mailchimp, or Zoho for nurturing campaigns.

2. Lead Generation, Sales Outreach & Cold Calling

• Design and implement lead generation strategies through inbound and outbound channels.
• Proactively reach out to potential clients via cold calling, email campaigns, LinkedIn outreach, and follow-up processes.
• Collaborate with the sales team to align marketing efforts with revenue goals.

3. Content Creation & Social Media Marketing

• Plan and manage the content calendar including blog posts, newsletters, landing pages, and case studies.
• Create and distribute content across social platforms (LinkedIn, Instagram, X/Twitter, Facebook, YouTube, Threads) to build brand awareness.
• Utilize video marketing (short-form content, reels, explainers, product demos) as part of content and ad strategies.
• Monitor engagement, reach, and growth across channels.

4. Graphic Design, Video & Brand Positioning

• Work with designers to create compelling marketing materials: ad banners, carousels, infographics, brochures, landing pages, and short-form videos.
• Ensure visual content aligns with brand identity and digital touchpoints.
• Knowledge of tools like Canva, Adobe Suite, Figma, or basic video editing (e.g., CapCut, Premiere Pro) is a plus.

5. Market Research & AI-Driven Marketing Strategy

• Stay ahead of digital marketing trends, emerging AI tools, and competitor strategies.
• Use tools like ChatGPT, Jasper, Notion AI, SEMrush, or Surfer SEO to enhance productivity and creativity.
• Conduct regular market analysis to uncover new growth opportunities and campaign ideas.

6. Team Management

• Lead and guide a small marketing team to achieve monthly and quarterly goals.
• Assign tasks, track performance, and offer coaching or training as needed.
• Foster a collaborative, results-oriented, and learning-driven environment.

Preferred Candidate Profile

• 3+ years of proven experience in digital marketing, performance marketing, content strategy, and lead generation.
• Background in sales, business development, or lead nurturing via cold calling and follow-ups.
• Strong knowledge of SEO, SEM, email marketing, social media, and conversion rate optimization (CRO).
• Familiarity with tools like Google Analytics, Meta Business Manager, Search Console, HubSpot, Buffer, Zoho Campaigns, Mailchimp, etc.
• Excellent communication skills with fluency in English.
• Creative thinker with the ability to manage multiple campaigns and deadlines.
• Passionate about AI, emerging tech, and modern marketing trends.
• Bonus: Experience with short-form video editing, influencer outreach, or community building.

Job Type: Full-time

Pay: ₹20,000.00 - ₹28,000.00 per month

Work Location: In person