Digital Marketing Manager

Position: Digital Marketing Manager

SunDance is an innovative marketing communications company offering solutions in design, print, direct marketing, large format, packaging, and fulfillment. We are seeking a forward-thinking Digital Marketing Manager to lead SunDance’s digital marketing strategy, CRM/HubSpot management, and AI-driven initiatives. This role is key in building brand awareness, generating leads, and enhancing customer engagement through data-driven and creative marketing execution.

Key Strengths for Success in this Position

• Big Picture Thinker with a strong digital marketing mindset
• Proven HubSpot/CRM expertise with database management and marketing automation
• Skilled in self-created video production (concept, shooting, editing) for website and social media
• Tech-forward, with the ability to integrate AI tools into marketing workflows
• Highly organized, deadline-driven, and able to manage multiple projects
• Excellent communicator who can translate data and creative content into business results

Core Responsibilities

Website & SEO

• Manage website content, SEO optimization, PPC campaigns, and lead generation strategy
• Develop content strategy including blogs, case studies, landing pages, and video integration
• Produce and edit original video content to enhance website storytelling and engagement
• Monitor and optimize site performance (traffic, indexing, backlinks, site speed, etc.)

Public Relations

• Identify PR opportunities and draft/distribute press releases
• Track and amplify earned media across digital channels

Social Media (SoMe)

• Develop strategy and editorial calendars for LinkedIn, Facebook, Instagram, and other platforms
• Plan, produce, and edit self-created videos for campaigns, blog content, and social posts
• Coordinate supporting visuals and written content to maintain brand voice
• Measure effectiveness and deliver actionable insights on engagement

HubSpot / CRM Management

• Oversee database integrity, segmentation, and enrichment
• Build and optimize workflows, sequences, and lead nurturing campaigns
• Maintain and update HubSpot sales enablement tools and content
• Provide dashboards, reporting, and training to ensure adoption across the sales and marketing teams

AI Integration

• Deploy AI tools for content generation, lead scoring, predictive analytics, personalization, and chatbots
• Test, refine, and recommend emerging AI solutions for competitive advantage
• Educate internal stakeholders on AI use cases and adoption

Campaigns & Email Automation

• Manage monthly newsletters and targeted email campaigns
• Run A/B tests on subject lines, templates, and CTAs to optimize results
• Leverage HubSpot automation and AI to boost engagement, deliverability, and conversions

The ideal candidate is both a strategist and a creator — someone who can design the big-picture marketing roadmap while also rolling up their sleeves to produce engaging video content and deploy AI-driven marketing solutions.

Learn more about SunDance at www.sundanceusa.com.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Tell us about your technical knowlegdge and experience working with Hubspot.
• Do you have any print experience? If yes, please elaborate.

Work Location: In person