Digital Marketing Manager

Digital Marketing Manager - Houston, TX

Welcome to Wan Bridge, the forefront of the rent-to-build industry. Join our dynamic team and enjoy daily free lunches, comprehensive healthcare coverage, and a supportive, family-like work environment. Your professional journey begins here, where innovation meets a commitment to shaping the future of rent-to-build solutions.

Job Summary:

The Digital Marketing Manager is responsible for overseeing all digital marketing efforts, including paid media campaigns, website oversight, Martech integrations, and performance reporting. This role emphasizes data-driven strategies, digital advertising, and optimization of online customer experiences. The Digital Marketing Manager ensures that digital investments deliver measurable ROI and align with broader marketing strategies.

Duties/Responsibilities:

• Manage and optimize digital advertising campaigns (PPC, geofencing, Meta, programmatic).
• Oversee website structure, wireframes, and digital experience audits.
• Lead Martech setup, including Google Analytics, tracking pixels, GMB, and related tools.
• Oversee ILS contracts, launch and maintenance of listings (Zillow, Apartments.com, Apartmentlist.com)
• Analyze and report on digital campaign performance, providing insights and ROI metrics.
• Manage relationships with digital agencies and vendors.
• Oversee reputation management platforms, including access and approvals.
• Track and manage marketing budgets and expenses for digital campaigns.
• Support event initiatives through digital campaign execution.

The above listing represents the general duties considered essential functions of the job and is not to be considered a detailed description of all the work requirements that may be inherent in the position. Other duties may be assigned, as necessary.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field preferred.
• 5+ years of experience in digital marketing, with a performance-focused background.
• 2 years of experience in Management position required.
• Proficiency in Google Ads, Meta Ads Manager, and digital analytics/reporting tools.
• Experience with website management (UX/UI best practices, SEO fundamentals).
• Strong analytical skills and knowledge of Martech platforms and integrations.
• Budget and expense management experience.
• Ability to stay ahead of digital marketing trends and emerging technologies.

Essential Functions:

• Report to the Office daily to adhere to schedule that can include weekends and holidays
• Ability to access, input, and retrieve information from a computer and/or electronic device.
• Excellent organization, coordination, and project management skills.
• Lift or move items up to 25 pounds.
• Ability to walk, sit or stand for long periods of time.
• Reliable transportation that meets job responsibilities
• Ability to communicate effectively through written and verbal communication in English.

Wan Bridge is an Equal Opportunity Employer.