Digital Marketing Manager

Job Title: Digital Marketing Manager

About Us:

Zaroori Retail is a Ludhiana-based e-commerce solutions company with offices in Noida, Dubai, and the USA. We work with 4,500+ brands across India, helping them get onboarded on premium marketplaces such as Myntra, Nykaa, Ajio, Tata CliQ, Aza Fashion, Pernia’s Pop-Up Shop, and more.

Our core expertise lies in product listing, cataloging, account management, and performance optimization, enabling brands to scale their presence and sales effectively in the online retail ecosystem.Key Responsibilities:

• Develop, execute, and optimize performance marketing campaigns across Meta (Facebook, Instagram), LinkedIn, YouTube, and Google Ads.
• Manage and improve SEO strategies, ensuring high rankings and visibility through both on-page and off-page optimization.
• Conduct keyword research, competitor analysis, and performance tracking using tools such as Google Analytics, Google Tag Manager (GTM), Google Search Console (GSC), and SEMrush.
• Implement effective link-building strategies and oversee blog posting activities to strengthen organic reach.
• Monitor, measure, and report on campaign performance with actionable insights for continuous improvement.
• Manage website updates and content on WordPress, ensuring smooth functionality.
• Handle pixel tracking and updation across platforms for accurate conversion tracking and reporting.
• Collaborate with cross-functional teams to ensure marketing efforts align with overall business objectives.

Key Skills & Qualifications:

Expert-level knowledge and hands-on experience in Performance Marketing across Meta, Google Ads, LinkedIn, and YouTube.

• Strong understanding of SEO best practices and tools (Google Analytics, GTM, GSC, SEMrush).
• Proven expertise in link-building and content/blog posting strategies.

• Basic knowledge of WordPress website management and pixel integration.
• Analytical mindset with the ability to interpret campaign data and optimize ROI.
• Strong communication and project management skills.
• Minimum of 3–5 years of relevant experience in digital marketing.

Candidate Preferences:

• Age Limit: 22 – 35 years
• Experience: 5 – 9 years in Digital Marketing (mandatory)
• Education: Master’s degree required (preferably in Marketing, Business, or related field)
• Communication: Proficiency in English and Hindi (spoken & written)
• Location: Open to candidates from anywhere in India but must be willing to relocate to Ludhiana, Punjab – 141010

Why Join Us?

At Zaroori Retail, you’ll work with a dynamic team and contribute to scaling premium brands on top marketplaces. We offer a collaborative work culture, continuous learning opportunities, and a chance to take ownership of impactful digital campaigns.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹900,000.00 per year

Benefits:

• Provident Fund

Work Location: In person