Digital Marketing Manager

Key Responsibilities:

Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

Develop, monitor, and analyze campaign performance across various platforms (Google Ads, Meta Ads, LinkedIn, etc.)

Manage and improve the company's social media presence and engagement

Optimize website content, landing pages, and paid search copy

Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Identify trends and insights and optimize spend and performance based on data

Collaborate with internal teams to create landing pages and optimize user experience

Conduct competitor research and keep up to date with digital trends

Manage and grow marketing automation and CRM systems

Key Skills Required:

Proven work experience in digital marketing (minimum 5 years)

Solid knowledge of website analytics tools (e.g., Google Analytics, Hotjar)

Experience in setting up and optimizing PPC campaigns on all major search engines

Strong understanding of SEO, Google Ads, Meta Business Manager, LinkedIn Campaigns

Excellent verbal and written communication skills

Ability to handle multiple projects independently

Job Type: Full-time

Pay: ₹55,000.00 - ₹60,000.00 per month

Work Location: In person