Digital Marketing Manager

Elko Wire Rope is seeking a skilled and innovative Digital Marketing Manager to join our dynamic team. At Elko Wire Rope, we are committed to providing high-quality manufactured rigging products and hardware, ensuring they are competitively priced, delivered on time, and free from defects. Our dedication to quality and service is unparalleled, and we believe that achieving these goals is fundamental to our success. As a Digital Marketing Manager, you will play a pivotal role in shaping our online presence and brand strategy while driving customer engagement and enhancing our market position. Your expertise in digital marketing will be instrumental in executing effective campaigns that resonate with our customers, align with our business objectives, and uphold the standards of excellence that characterize Elko Wire Rope. You will work closely with various teams to foster a culture of associate involvement, continual improvement, and enhanced business performance. If you are passionate about digital marketing and eager to contribute to a company that values quality and customer service, we invite you to apply and become part of our growth journey.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and customer engagement.
• Manage and optimize the company website, ensuring it is user-friendly and optimized for SEO.
• Oversee and execute social media marketing campaigns across various platforms to promote brand awareness and product offerings.
• Analyze digital marketing metrics and KPIs to assess the effectiveness of marketing campaigns and identify areas for improvement.
• Create compelling content for blogs, newsletters, and online publications to engage our target audience.
• Collaborate with the sales and product teams to align marketing strategies with business objectives and drive lead generation.
• Stay current with industry trends and emerging digital marketing tools to ensure that Elko Wire Rope remains competitive in the marketplace.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing with a focus on strategy development and implementation.
• Strong understanding of SEO, SEM, and social media marketing best practices.
• Excellent written and verbal communication skills for crafting engaging content.
• Familiarity with analytics tools such as Google Analytics and social media insights.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Creative thinking with problem-solving skills to deliver innovative digital marketing solutions.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development