Digital Marketing Manager

Job Title: Digital Marketing Expert
Location: Noida, India
Experience Required: 3+ years

Job Overview:
We are seeking a highly skilled and results-driven Digital Marketing Expert to manage and optimize pay-per-click campaigns for our clients, particularly those based in the US and Canada. The ideal candidate will have hands-on experience running various types of PPC campaigns, including Search Ads, Display Ads, and Shopping Ads across platforms like Google Ads, Bing Ads, Facebook Ads, and others.
You will be responsible for driving traffic, generating leads, and maximizing the ROI of our digital ad campaigns. The candidate should be proactive, data-driven, and have strong communication skills in English, both written and verbal.

Key Responsibilities:

• Campaign Management: Set up, manage, and optimize Search Ads, Display Ads, and Shopping Ads for clients in the US and Canada.
• Performance Analysis: Analyze key metrics (CTR, CPC, ROI, Conversion Rate) and optimize campaigns to achieve the best possible results.
• Strategy Development: Develop and implement strategies that meet client goals, while staying within budget.
• Client Reporting: Provide regular updates and detailed performance reports to clients.
• A/B Testing: Conduct A/B testing for ad copy, landing pages, and bidding strategies to improve campaign performance.
• Keyword Research: Conduct thorough keyword research and analysis to ensure optimal ad targeting.
• Competitive Analysis: Stay up-to-date on industry trends, competitor strategies, and best practices to maintain a competitive edge.
• Budget Management: Oversee and manage client budgets to ensure efficient spending and optimal campaign performance.

Qualifications:

• Experience: Minimum 3 years of experience managing PPC campaigns, particularly for US and Canadian clients.
• PPC Platforms: Hands-on experience with Google Ads, Microsoft Advertising (Bing Ads), Facebook Ads, and Google Shopping.
• Skills: Strong analytical skills and experience with Google Analytics, Excel, and other PPC reporting tools.
• Communication: Fluent in English, with excellent written and verbal communication skills. Ability to explain complex concepts to clients in simple terms.
• Certifications: Google Ads certification or other relevant PPC certifications are a plus.
• Attention to Detail: High attention to detail and ability to work with minimal supervision.
• Problem-Solving: Proactive problem-solver with a results-oriented mindset.

Additional Benefits:

• Flexible working hours.
• Opportunity to work with international clients in a fast-paced, growing company.
• Professional development and training opportunities.

Job Type: Full-time

Pay: ₹25,000.00 - ₹55,000.00 per month

Benefits:

• Health insurance

Application Question(s):

• What is your current notice period?
• What is your current salary?

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Preferred)
• Shopping Ads : 2 years (Preferred)
• Display Ads : 2 years (Preferred)
• Google Ads: 2 years (Preferred)

Work Location: In person