Digital Marketing Manager

Role Purpose:

The Digital Marketing Manager is responsible for defining, developing, and executing digital go-to-market strategies that enhance brand awareness, strengthen engagement, and support product marketing campaigns across key digital channels.

Key Responsibilities:

• Strategy Development: Design and implement comprehensive digital marketing and social media strategies to drive brand visibility, engagement, and business growth.
• Channel Management: Manage and optimize multiple digital platforms, ensuring brand consistency and effective targeting across social media channels.
• Community Engagement: Lead content posting, audience interaction, and online reputation management across LinkedIn, X (Twitter), Facebook, Instagram, YouTube, and emerging channels.
• Content Calendar & Editorial Planning: Build and maintain a content calendar aligned with marketing campaigns, ensuring timely delivery and consistent messaging across all digital platforms.
• Content Strategy: Develop and execute content strategies to maximize reach, engagement, and lead generation, ensuring alignment with business objectives.
• Analytics & Reporting: Monitor, analyze, and report on campaign performance, providing insights and recommendations to enhance digital ROI.
• Agency Collaboration: Work closely with creative and media agencies to plan and deliver impactful digital campaigns, content, and social media initiatives.
• Cross-Functional Coordination: Partner with internal stakeholders to align digital strategies with organizational goals and ensure integration across communication channels.
• Trend Monitoring: Stay ahead of emerging digital trends, tools, and best practices to continually improve performance and innovation in digital marketing initiatives.
• Ad-hoc Support: Perform additional marketing and communication tasks as required by the line manager.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 5–7 years of experience in digital marketing, social media management, or online advertising, preferably within agency or consumer brand environments.
• Strong analytical skills with a deep understanding of digital marketing metrics and trends.
• Excellent content development, digital copywriting, and communication skills.
• Proficiency in major social media management tools and Microsoft Office suite.

Core Competencies:

• Strategic Thinking & Innovation
• Customer Focus
• Accountability & Ownership
• Flexibility & Adaptability
• Collaboration & Influence