Digital Marketing Specialist (Aesthetic Industry Experienced)

Job Title:

Digital Marketing & Performance Marketing Specialist – Aesthetic Industry

Location:

Abu Dhabi, UAE

About Us:

We are a leading aesthetic and cosmetic clinic dedicated to delivering exceptional results in skincare, wellness, and beauty. Our mission is to blend medical expertise with innovative technology to enhance confidence and well-being.

Role Overview:

We are looking for a Digital Marketing & Performance Marketing Specialist with proven experience in the aesthetic/beauty/healthcare industry. This role is responsible for building brand presence, generating qualified leads, and optimizing patient acquisition campaigns through data-driven performance marketing and engaging digital strategies.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta, TikTok, Snapchat, and other relevant platforms.
• Manage lead generation campaigns, ensuring high-quality inquiries at optimal cost per acquisition (CPA).
• Design and manage multi-channel digital marketing strategies (SEO, PPC, Email, Social Media, Influencer Collaborations).
• Drive social media engagement with trend-driven and aesthetic-aligned content.
• Create and manage remarketing and retargeting campaigns to maximize conversions.
• Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, lead quality, conversion rate).
• Coordinate with the creative team to develop visual content, videos, and success-story campaigns.
• Conduct market and competitor analysis to stay ahead of industry trends.
• Work closely with the medical and operations team to ensure marketing activities align with clinic objectives.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience in Digital & Performance Marketing, preferably within the aesthetic, cosmetic, or healthcare sector.
• Proven expertise in performance marketing, PPC, and paid ads management.
• Strong knowledge of SEO, Google Analytics, Meta Business Suite, and CRM tools.
• Experience with influencer marketing and content creation.
• Excellent communication skills in English (Arabic is an advantage).
• Analytical, creative, and results-oriented mindset.

What We Offer:

• Competitive salary with performance-based incentives.
• Opportunity to work in a high-demand, rapidly growing industry.
• Exposure to advanced marketing tools and strategies.
• A supportive, innovative, and dynamic work environment.

Job Type: Full-time

Pay: AED6,000.00 - AED12,000.00 per month

Experience:

• Aesthetic Industry Digital Marketing : 3 years (Required)