Digital Marketing Specialist

We are looking for a data-driven and creative Digital Marketing Specialist with hands-on experience in SEO, Meta (Facebook & Instagram) Ads, TikTok Ads, LinkedIn Ads, and Google Ads. In this role, you will be responsible for planning, executing, optimizing, and reporting on multi-platform marketing campaigns to drive traffic, conversions, and ROI across multiple digital channels. Photography and Videography with Editing.

Responsibilities Search Engine Optimization (SEO):

• Conduct keyword research, competitor analysis, and on-page/off-page SEO.
• Optimize website structure, content, and metadata for search engine visibility.
• Monitor and report on SEO performance using tools like Google Search Console, Ahrefs, or SEMrush.
• Collaborate with content teams to ensure SEO best practices are implemented in writing and design.
• Stay updated with Google algorithm updates and SEO trends.

Meta Ads (Facebook & Instagram):

• Plan and execute paid social campaigns on Facebook and Instagram.
• Create and test ad creatives, targeting strategies, and audience segments.
• Optimize campaigns for conversions, engagement, and ROAS.
• Use Meta Ads Manager for performance tracking, pixel setup, and remarketing.

TikTok Ads:

• Launch and manage TikTok Ads campaigns targeting relevant audiences.
• Create engaging short-form video content or briefs for creators.
• Monitor trends and test different creative formats and messaging.
• Analyze campaign performance and optimize based on data insights.

LinkedIn Ads:

• Run sponsored content, InMail, and lead gen campaigns tailored for B2B audiences.
• Target by job title, industry, company size, and other LinkedIn-specific filters.
• Align campaign objectives with sales or lead-gen goals.
• Optimize ad copy and creative based on performance data.

Google Ads:

• Manage Google Search, Display, Shopping, and YouTube campaigns.
• Conduct keyword research and write compelling ad copy.
• Monitor Quality Score, CPC, CTR, and conversion rates.
• Use Google Analytics and conversion tracking to analyze performance.

✅ Requirements

• 1 year of experience managing SEO and paid media campaigns.
• Proven track record of optimizing campaigns for ROI and growth.
• Strong understanding of performance metrics and analytics.
• Proficiency in tools: Google Ads, Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager.
• Strong copywriting, A/B testing, and creative evaluation skills.

Job Type: Full-time