Digital Marketing Manager

Digital Marketing Manager

Location: Plymouth, MN (Remote/Hybrid)

Schedule: Monday - Friday

About RowCal

RowCal is redefining HOA management by combining local, neighborly service with the expertise of a national team. We partner with homeowner associations of all sizes, from single-family neighborhoods to condo-style communities, to simplify operations, strengthen governance, and keep communities running smoothly. Unlike traditional HOA firms that rely on one overextended manager, our model pairs each community with a dedicated manager backed by a team of specialists in finance, maintenance, and capital projects. This means our clients get the expertise of many with the simplicity of one—and our employees enjoy the support, tools, and resources they need to do their best work. At RowCal, you’ll be part of a team that values collaboration, invests in your growth, and believes in building long-term relationships with both our communities and our people.

Job Summary

Role and Responsibilities

• Manage website strategy, functionality, and performance to maximize conversion and user experience.
• Ensure best practices for SEO and technical performance are implemented.
• Partner with content and design teams to continuously improve customer journeys.

• Plan, launch, and optimize paid digital campaigns (Google Ads, LinkedIn, Meta, retargeting, etc.).
• Track ROI across all paid channels and adjust spend for maximum efficiency.
• Manage lead generation funnels, driving measurable increases in MQLs/SQLs.

• Build and maintain dashboards to monitor traffic, conversions, and campaign performance.
• Provide actionable insights to marketing leadership and executive team.
• Track attribution across digital touchpoints to understand customer acquisition costs.

• Lead relationships with digital agencies and external vendors.
• Ensure deliverables are on-time, on-budget, and tied to performance outcomes.
• Oversee contracts, scopes, and ongoing performance reviews. Cross-Functional Collaboration
• Work closely with sales, operations, and leadership to align digital marketing with company goals.
• Support regional and branch marketing efforts with digital strategies and campaigns.

• Improved website conversion rates and SEO rankings, driving measurable organic traffic growth.
• Paid digital campaigns delivering consistent ROI within target CPL/CPA thresholds.
• A clear, data-backed reporting framework that demonstrates marketing’s impact on pipeline and revenue.
• Streamlined digital marketing operations with agencies and tools delivering maximum value.

• 5–7+ years of digital marketing experience, ideally in B2B or service-based industries.
• Proven track record managing SEO, SEM, and paid media campaigns with measurable ROI.
• Strong experience with Google Ads, LinkedIn Ads, and analytics platforms (Google Analytics, Tag Manager, Search Console).
• Experience managing and optimizing websites (WordPress or equivalent CMS).
• Hands-on ability with marketing automation tools and CRM systems (HubSpot, Salesforce, or similar).
• Skilled at interpreting performance data, identifying trends, and making data-driven decisions.
• Experience managing agency relationships and digital marketing budgets.
• Strong project management and organizational skills with the ability to juggle multiple priorities.