Digital Marketing Manager

Job Summary
We’re looking for a hands-on, experienced Digital Marketing Manager to join our team on-site in Stuart, FL. This is a key position - you’ll take ownership of our digital strategy, online sales growth, and brand image as we expand nationwide.

We’re a proudly American-made ammunition manufacturer, producing top-quality calibers. Our company is growing fast, with new facilities, a major rebrand, and an expanding presence in retail, government, and law enforcement markets.

Role Overview

The Digital Marketing Manager will lead all aspects of our online presence - from paid advertising and website management to email campaigns and content management.
You’ll work closely with leadership, sales, and operations to ensure our marketing efforts directly support business growth and brand reputation.

Responsibilities

• Develop and execute digital marketing strategies that grow traffic, leads, and online sales.
• Plan, manage, and optimize paid campaigns on Google Ads, Meta (Facebook/Instagram), and YouTube.
• Oversee our website (Shopify or WooCommerce): manage product listings, SEO, updates, and promotions.
• Create and manage Klaviyo email marketing campaigns, including automated flows, segmentation, and performance analysis.
• Build and maintain a strong social media presence - plan posts, manage content calendars, and engage with followers.
• Track and report performance across all digital channels, providing insights and recommendations for improvement.
• Collaborate internally with leadership and sales teams to align marketing goals with business priorities.
• Ensure compliance with industry and advertising regulations related to ammunition and firearms.

Qualifications

• Minimum 5 years of professional experience in digital marketing (manufacturing, e-commerce, or consumer products preferred).
• Proven success managing online ad budgets and campaigns with measurable ROI.
• Hands-on experience with Klaviyo for email marketing and automation (flows, segmentation, etc.).
• Strong working knowledge of Shopify and WooCommerce, Google Ads, Meta Ads, and Google Analytics.
• Strong understanding and experience of SEO, PPC, content strategy, and social media management.
• Proficiency in Canva or Adobe Creative Suite for content creation is a plus.
• Excellent communication, organizational, and analytical skills.
• Comfortable working on-site daily in a collaborative, fast-paced environment.
• Passion or familiarity with the firearms, ammunition, or outdoor/sporting goods industry is a plus.

What We Offer

• Competitive salary based on experience
• Basic health care plan and Aflac coverage
• Supportive and team-oriented work environment
• Career growth and advancement opportunities
• Employee discounts on ammunition and company merchandise

Job Type: Full-time

Pay: $68,000.00 - $78,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Stuart, FL 34994 (Required)

Ability to Relocate:

• Stuart, FL 34994: Relocate before starting work (Required)

Work Location: In person