Digital Marketing Manager

Job Summary

Responsible for developing, implementing, tracking, and optimizing all digital marketing campaigns to drive traffic, leads, and revenue across all online channels.

Key Responsibilities:

Strategy & Planning

Develop and manage a comprehensive digital strategy (SEO, SEM, Email, Social).

Campaign Execution

Plan, launch, and manage integrated campaigns across platforms within budget.

SEO/SEM

Drive organic and paid search performance; manage PPC and keyword strategy.

Analysis & Reporting

Track and report on key metrics (ROI, Conversion Rate, CPA) using tools like Google Analytics; conduct A/B testing.

Content/Web

Oversee social media content, email marketing, and landing page optimization.

Teamwork

Lead marketing staff/agencies and collaborate with sales and product teams.

Key Requirements:

· Experience: 1+ years in digital marketing with demonstrated campaign success.

· Skills: Expertise in SEO/SEM, Social Media Ads, Google Analytics, A/B Testing, and strong analytical/reporting abilities.

· Education: Bachelor's degree in Marketing or related field.

Job Type: Full-time

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person