Digital Marketing Manager

Key Responsibilities

• Manage the day-to-day operations of beOnd s marketing strategy, with a focus on digital initiatives:
• Design, implement, and manage performance marketing campaigns (PPC, display, social, programmatic, etc.) that drive direct website bookings.
• Lead digital marketing initiatives across multiple channels (Google Ads, Facebook, Instagram, etc.) to increase traffic and boost conversions.
• Manage paid and organic social campaigns, ensuring they are on-brand, optimised, and effectively reaching target audiences.
• Support the Head of Marketing in implementing and executing other marketing priorities.
• Monitor and manage online brand reputation, providing guidance on responses to customer inquiries and feedback across social media platforms.
• Collaborate with Commercial, IT and Brand teams to integrate digital marketing strategies with overall business goals, focusing on optimising the user journey on beOnd s digital platforms to maximise booking conversions.
• Use analytics tools to monitor, measure, and report on the effectiveness of digital marketing campaigns and social media activities, making data-driven decisions to optimise performance.
• Gather customer insights and sentiment from digital and social media channels to educate internal stakeholders and inform broader marketing and commercial strategies.
• Stay updated with digital marketing trends, social media tools, and emerging technologies to continuously improve and expand digital marketing efforts.