Marketing Manager - Real Estate Brokeage - Arabic Speaker

The Ismail Al Hammadi Group serves as the parent company to Al Ruwad Real Estate, 34 Real Estate Valuation, and Biznet Consulting. With a strong foundation built on integrity, innovation, and expertise, we specialize in offering comprehensive real estate solutions, accurate property valuations, and strategic business consulting. Our group is dedicated to empowering clients with tailored services that drive growth and success in the dynamic real estate market. At Ismail Al Hammadi Group, we pride ourselves on our commitment to excellence, ensuring that every client receives unparalleled support and value through our subsidiaries.

You can reach us with your updated cv at talent@iahgroup.ae

Job Summary:

Al Ruwad Real Estate is seeking a dynamic and visionary Head of Marketing to lead our marketing operations and drive brand growth across local and international markets. The ideal candidate will bring extensive experience in real estate marketing—covering off-plan, secondary, and leasing segments—with the strategic acumen to design and execute impactful campaigns that attract investors, buyers, and tenants.

Key Responsibilities:

Strategic Leadership

• Develop and implement comprehensive marketing strategies aligned with company objectives and sales targets.
• Lead brand positioning, awareness, and corporate identity initiatives across all platforms.
• Manage and optimize marketing budgets to ensure maximum ROI.
• Collaborate with the General Manager and Sales teams to ensure seamless integration between marketing and business development goals.

Digital & Performance Marketing

• Plan and execute multi-channel digital marketing campaigns (including Roadshows, Open Houses, Google Ads, Meta, TikTok, Snapchat, YouTube, SEO, SMS, and email marketing).
• Oversee website management, SEO performance, and digital lead generation strategies.
• Supervise CRM requirements, automation workflows, and digital analytics to evaluate campaign performance.
• Develop and implement effective social media strategies to enhance brand visibility and engagement.

Creative & Branding

• Lead the creative direction for property launches, promotional materials, and brand campaigns.
• Supervise the production of design assets, videos, photography, and marketing collateral for events and exhibitions.
• Ensure all marketing communications reflect Al Ruwad’s image of modern luxury and professionalism.

Partnerships & Events

• Coordinate with developers for joint marketing campaigns, co-branded promotions, and event collaborations.
• Manage public relations, media outreach, and influencer partnerships.
• Plan and execute marketing events, international exhibitions, and roadshows to strengthen brand presence.

Team & Vendor Management

• Build, mentor, and manage an in-house marketing team and oversee collaboration with external agencies.
• Foster creativity, accountability, and innovation within the department.
• Negotiate and manage contracts with media, advertising, and production partners.

Qualifications & Skills:

• Bachelor’s or master’s degree in marketing, Business Administration, or a related field.
• 7–10 years of proven experience in real estate marketing within the Dubai market.
• Demonstrated success in executing off-plan and secondary market campaigns.
• Strong knowledge of digital marketing tools, real estate portals (Bayut, Property Finder, Dubizzle), and CRM systems.
• Exceptional communication, leadership, and project management capabilities.
• Creative thinker with analytical skills and a data-driven approach to marketing.
• Possesses a strong understanding of photography, video editing, and content creation, with a flair for storytelling and campaign conceptualization. Demonstrates active social media insight and excellent interpersonal skills.
• Fluency in English; Arabic proficiency is an advantage.

Additional Requirement:

· In addition to leading the Marketing Department and managing the team, the Head of Marketing is required to take an active, hands-on role in one of the following specialized, based on his expertise:

· Web Development

· Content Creation

· Graphic Design

· Photographer / Videographer

· Video Editing

· This ensures that the Head of Marketing contributes both strategically and practically to the department’s creative and technical output.

Job Type: Full-time

Pay: AED15,000.00 - AED18,000.00 per month

Experience:

• real estate: 5 years (Required)
• Marketing: 7 years (Required)

Language:

• Arabic (Required)