Marketing Automation & Funnel Executive

## *Role Overview*

We are seeking a *Marketing Automation & Funnel Executive* to design, build, and optimize high-converting marketing funnels that drive lead generation, nurture engagement, and increase sales conversions.

This role combines *technical marketing execution* (ClickFunnels, CRM, and automation tools) with *strategic campaign design*, ensuring that every customer journey — from the first click to the final purchase — delivers measurable results.

The ideal candidate understands both the *psychology of conversion* and the *technology that powers it*. You will own the digital journey: landing pages, automation flows, and data-driven campaign optimization.

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## *Key Responsibilities*

### Funnel Building & Optimization

* Design, develop, and manage *marketing funnels* using platforms such as *ClickFunnels, WordPress, or GoHighLevel*.

* Create and optimize *landing pages, lead capture forms, thank-you pages*, and checkout flows to maximize conversion rates.

* Continuously test and improve funnel performance through *A/B testing*, analytics, and heatmap analysis.

### Marketing Automation & CRM

* Build and maintain *automated email and SMS sequences* for lead nurturing, onboarding, and re-engagement.

* Manage *CRM systems* (ActiveCampaign, HubSpot, or similar) — including segmentation, scoring, and tagging.

* Integrate and automate workflows between CRM, landing pages, and payment systems using tools like *Zapier*.

### Campaign Strategy & Analytics

* Develop *data-driven campaign strategies* aligned with brand objectives and customer journey mapping.

* Track KPIs (conversion rate, lead cost, ROI) and prepare performance reports for management.

* Coordinate with design and content teams to ensure *consistent messaging* across all touchpoints.

### Email & Retention Marketing

* Create and manage *email marketing campaigns* that nurture leads through various funnel stages.

* Segment audiences and personalize communication to improve engagement and retention.

* Analyze open rates, click rates, and conversion data to enhance campaign effectiveness.

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## *Qualifications & Skills*

* Bachelor’s degree in Marketing, Digital Media, or a related field.

* *2–4 years* of hands-on experience in marketing automation, funnels, or performance marketing.

* Proven experience with *ClickFunnels, **ActiveCampaign, **HubSpot*, or equivalent tools.

* Strong understanding of *sales funnel psychology, customer journey design, and **conversion optimization*.

* Experience with analytics tools (Google Analytics, Meta Pixel, Tag Manager, etc.)

* Basic familiarity with design and copywriting for marketing purposes is a plus.

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## *Key Performance Indicators (KPIs)*

Funnel conversion rate (lead → customer)

* Cost per lead (CPL) and return on ad spend (ROAS)

* Email campaign open & click-through rates

* Automation workflow completion and accuracy

* Lead nurturing time reduction and CRM engagement rate

Job Type: Full-time

Pay: AED8,000.00 - AED14,000.00 per month

Language:

• Arabic (Required)

Location:

• Dubai (Required)