Digital Marketing Manager

A. Lead Generation & Conversion

• Develop and execute digital marketing campaigns to attract potential property buyers, sellers, or renters.
• Integrate CRM with lead generation platforms (Facebook Ads, Google Ads, real estate portals, etc.).
• Track and optimize cost per lead (CPL) and conversion rates.

B. CRM Management & Automation

• Set up and maintain CRM workflows for lead nurturing and sales tracking.
• Automate follow-ups, reminders, and email drip campaigns.
• Ensure leads are categorized (hot, warm, cold) and assigned to the right agents.
• Create dashboards and reports to monitor agent performance, deal pipeline, and ROI.

C. Brand Awareness & Digital Presence

• Manage social media accounts, real estate listings, and online reputation.
• Implement SEO strategies for the company website and property listings.
• Run content marketing campaigns (blogs, virtual tours, video walkthroughs).

D. Data Analytics & Reporting

• Use analytics tools (Google Analytics, Meta Insights, CRM reports) to measure marketing ROI.
• Present weekly/monthly performance reports to management.
• Use CRM data to improve campaign targeting and audience segmentation.

E. Collaboration with Sales & Tech Teams

• Align marketing campaigns with sales goals.
• Train the sales team on CRM usage and data management.
• Work with developers to integrate CRM with websites, chatbots, and third-party tools.

CRM & Software Knowledge

• CRM Platforms: HubSpot, Salesforce, Zoho CRM, Propertybase, Realtyna, Bitrix24, Follow Up Boss
• Integrations: Zapier, Google Ads, Facebook Pixel, WhatsApp Business API
• Analytics Tools: Google Analytics, Meta Business Suite, CRM Dashboards

Job Type: Full-time

Pay: ₹15,000.00 - ₹55,529.36 per month

Work Location: In person